Privacy Policy

Last updated: September 7, 2024

This Privacy Policy describes how My Shop (the “Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use, or make a purchase from Essent (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” means you, the user of the Services, whether you are a customer, a website visitor, or other individual whose information we have collected under this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last Updated" date, and take any other measures required by applicable law.

How we collect and use your personal information

To provide the Services, we collect personal information about you from a variety of sources, as described below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses set forth below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What personal information we collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information," we mean information that identifies, relates to, describes, or can be associated with you. The following sections describe the specific categories and types of personal information we collect.

Information we collect directly from you

Information you send us directly through our Services may include:

  • Contact information including name, address, telephone number and email.
  • Order information including name, billing address, shipping address, payment confirmation, email address, and phone number.
  • Account information including username, password, security questions, and other information used for account security purposes.
  • Customer support information including information you choose to include in communications with us, such as when you send a message through the Services.

Some features of the Services may require you to provide us directly with certain information about yourself. You may choose not to provide this information, but doing so may prevent you from using or accessing these features.

Information we collect about your use

We may also automatically collect certain information about your interaction with the Services (" Usage Data "). We may use cookies, pixels, and similar technologies (" Cookies ") to do this. Usage Data may include information about how you access and use our Site and your account, including device information, browser information, your network connection information, your IP address, and other information related to your interaction with the Services.

Information we obtain from third parties

Finally, we may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:

  • Companies that support our Site and Services, such as Shopify.
  • Our payment processors who collect payment information (e.g. bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with the products or services you have requested in order to perform our contract with you.
  • When you visit our Site, open or click on emails we send you, or interact with our Services or advertising, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. See also the following section, Third Party Websites and Links.

How we use your personal information

  • Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, send you notifications regarding your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, arrange for shipping, facilitate returns and exchanges, and other features and functionality related to your account. We may also enhance your shopping experience by allowing Shopify to match your account with other Shopify services you may choose to use. In this case, Shopify will treat your information as set forth in its Privacy Policy and Consumer Privacy Policy.
  • Marketing and Advertising We may use your personal information for marketing and promotional purposes, such as to send you marketing, advertising and promotional communications via email, text message or postal mail and to show you advertisements for products or services. This may include using your personal information to better personalize the Services and advertising on our Site and other websites. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products, pursuant to Art. 6 (1) (f) GDPR.
  • Security and Fraud Prevention. We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity. If you choose to use the Services and register for an account, you are responsible for keeping your account credentials safe. We strongly advise you not to share your username, password, or other login details with anyone else. If you believe your account has been compromised, please contact us immediately. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in keeping our website safe for you and other customers, pursuant to Art. 6 (1) (f) GDPR.
  • Communicating with you and improving our service. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interest to be responsive to you, provide you with effective services and maintain our business relationship with you according to Art. 6 (1) (f) GDPR.

Cookie

Like many websites, we use cookies on our Site. For specific information about the cookies we use in connection with operating our store with Shopify, see https://www.shopify.com/legal/cookies . We use cookies to operate and improve our Site and Services (including to remember your actions and preferences), to perform analytics and to better understand user interactions with the Services (in our legitimate interest to administer, improve, and optimize the Services). We may also allow third parties and service providers to use cookies on our Site to better personalize services, products, and advertising on our Site and other websites.

Most browsers automatically accept cookies by default, but you can choose to set your browser to remove or reject cookies through your browser controls. Please note that removing or blocking cookies may have a negative impact on your user experience and may result in some Services, including some general features and functionality, not functioning properly or being unavailable. Also, blocking cookies may not completely prevent us from sharing information with third parties, such as our advertising partners.

How we disclose your personal information

In certain circumstances, we may disclose your personal information to third parties for contractual fulfillment purposes, legitimate purposes and other reasons subject to this Privacy Policy. Such circumstances may include:

  • with vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, order fulfillment, and shipping).
  • With business and marketing partners to provide services and market to you. Our business and marketing partners will use your information in accordance with their own privacy policies.
  • When you direct us, request, or otherwise consent to our disclosure of certain information to third parties, such as to ship products to you or through the use of social media widgets or login credential integrations, with your consent.
  • With our affiliates or otherwise within our corporate group, in our legitimate interest in running a successful business.
  • In connection with a business transaction, such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We disclose the following categories of personal data and sensitive personal data of users for the purposes indicated above in “How we collect and use your personal data” and “How we disclose personal data” :

Category Recipient categories
  • Identifiers such as basic contact information and certain order and account information
  • Commercial information, such as order information, purchase information, and customer service information
  • Internet or other similar network activity, such as usage data
  • Geolocation data, such as locations determined by an IP address or other technical measures
  • Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer service partners, and data analytics providers)
  • Business and Marketing Partners
  • Affiliates

We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.

With your consent, we share personal information for the purpose of engaging in advertising and marketing activities, as follows.

Third-party websites and links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of any information found on these sites. Information provided in public or semi-public places, including information shared on third-party social networking platforms, may also be visible to other users of the Services and/or users of such third-party platforms without limitation as to their use by us or a third party. Our inclusion of such links does not, in and of itself, imply any endorsement of the content on such platforms or their owners or operators, except as disclosed on the Services.

Children's data

The Services are not intended for use by children and we do not knowingly collect any personal information about children. If you are a parent or guardian of a child who has provided us with personal information, you may contact us using the contact information below to request that we delete it.

As of the effective date of this Privacy Policy, we are not aware that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under the age of 16.

Security and storage of your information

Please note that no security measures are perfect or impenetrable and we cannot guarantee "perfect security". In addition, any information you send us may not be secure in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on several factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your rights

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, they may only apply in certain circumstances, and in some cases, we may refuse your request as permitted by law.

  • Right to access/know : You may have the right to request access to the personal information we hold about you, including details of how we use and share your information.
  • Right to erasure : You may have the right to request that we erase the personal information we hold about you.
  • Right to rectification : You may have the right to request that we correct inaccurate personal information that we hold about you.
  • Right to portability : You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and subject to certain exceptions.
  • Right to Opt Out of Sale, Sharing or Targeted Advertising : You may have the right to ask us not to “sell” or “share” your personal information, or to opt out of the processing of your personal information for purposes considered “targeted advertising,” as defined in applicable privacy laws. Please note that if you visit our Site with the Global Privacy Control opt-out preference signal enabled, depending on where you are located, we will automatically treat this as a request to opt out of the “sale” or “sharing” of information for the device and browser you use to visit the Site.
  • Restriction of processing : You may have the right to ask us to stop or restrict our processing of your personal data.
  • Withdrawing consent : Where we rely on consent to process your personal information, you may have the right to withdraw that consent.
  • Appeal : You may have the right to appeal our decision if we refuse to process your request. You can do so by responding directly to our denial.
  • Managing Communication Preferences : We may send you promotional emails, and you can opt out of receiving them at any time by using the unsubscribe option displayed in our emails. If you opt out, we may still send you non-promotional emails, such as those related to your account or orders you have placed.

You can exercise any of these rights where indicated on our Site or by contacting us using the details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to your request. In accordance with applicable law, you may designate an authorized agent to submit requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorized the agent to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have any complaints about how we process your personal data, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to challenge our decision by contacting us using the contact details below or lodge your complaint with your local data protection authority. For the EEA, you can find a list of supervisory authorities responsible for data protection here .

International users

Please note that we may transfer, store and process your personal information outside of the country in which you live. Your personal data is also processed by staff and third-party service providers and partners in these countries.

If we transfer your personal information outside of Europe, we will rely on recognised transfer mechanisms such as the European Commission's standard contractual clauses or any equivalent contract issued by the competent authority in the UK, as applicable, unless the data transfer is to a country which has been determined to provide an adequate level of protection.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at essentlab@libero.it or contact us at Via Toledo, AV, 83100, IT.

For the purposes of applicable data protection laws and unless explicitly stated otherwise, we are the data controller of your personal data.